MARIETTA, S.C. — Covenant Dove — the company that operates a senior care facility on Geer Hwy. in Marietta — recently announced a new name, Orianna Health Systems.
Along with the company name change, the facility's name will be changed from Hope Health & Rehab of Marietta to River Falls Rehabilitation and Healthcare Center.
The change also includes a new logo and tagline that defines the organization as a whole and represent its future endeavors, according to a press release from the company.
“The decision to rebrand is rooted in our understanding that in this day and age where it has become increasingly difficult to receive a personalized level of care, Orianna Health Systems is committed to a holistic, patient-focused care model that aims to surpass our patients’ needs and expectations with empathy, compassion, dignity and integrity,” the press release said. “We strive to be the provider of choice, and the employer of choice, for today and into the future, attracting and retaining the best and brightest for an even better tomorrow.
“The rebranding efforts shape many enhancements we will be working towards in the coming months,” the press release said. “As we continue to evolve, we remain committed to the company’s guiding principle: provide the highest level of quality and compassionate care. During this exciting time, you will see our centers infuse this message into signage, communications, and marketing efforts. Another result of our rebrand will be to overhaul our website and informational pieces to meet the specific needs of our customers while communicating our new identity.”